Marketing: Creating and keeping customers in an e-commerce world

By: Zikmund, William GContributor(s): Amico, Michael dMaterial type: TextTextPublication details: Australia South Western Thomson Learning 2001Edition: 7th edDescription: xxxiii,689p pISBN: 9789812402356Subject(s): MarketingDDC classification: 658.8 ZIK-M
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Marketing 658.8 ZIK-M (Browse shelf (Opens below)) 1 Available 9373

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