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Managing Indian Brands: Marketing concepts and strategy

By: Kumar, S. RameshMaterial type: Text

TextPublication details: New Delhi Vikas Publishing House 2001Description: 487 pISBN: 8125909370Subject(s): Brands-India; Branding-India; MarketingDDC classification: 658.827 KUM-M

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.3	Marketing	658.827 KUM-M (Browse shelf (Opens below))	2	Available		15651
Books	FIIB's Knowledge Centre 31.3	Marketing	658.827 KUM-M (Browse shelf (Opens below))	2	Available		9380

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Previous	658.827 HAM-B Branding your business	658.827 KAP-B Brand naamkaran for desi khari, English Marie segments: 9 steps to formulate a winning brand name for ethnic & foreign segments	658.827 KAP-T 24 Brand Mantras: Finding a place in the minds and hearts of consumers	658.827 KUM-M Managing Indian Brands: Marketing concepts and strategy	658.827 KUM-M Managing Indian Brands: Marketing concepts and strategy	658.827 KUM-P Private label strategy	658.827 LEH-B Brand rejuvenation: How to protect, strengthen & add value to your brand to prevent it from ageing	Next

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