24 Brand Mantras: Finding a place in the minds and hearts of consumers

By: Kapoor, JagdishMaterial type: TextTextPublication details: New Delhi Response Books 2001Description: 111 pISBN: 9780761995258Subject(s): Brands; Branding; MarketingDDC classification: 658.827 KAP-T
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Books Books FIIB's Knowledge Centre
31.3
Marketing 658.827 KAP-T (Browse shelf (Opens below)) 1 Available 9408

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