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4-D branding: cracking the corporate code of the network economy

By: Gad, ThomasMaterial type: Text

TextPublication details: London Pearson Education Limited 2001Description: 183 pISBN: 9700273653684Subject(s): Branding; Brands; MarketingDDC classification: 658.827 GAD-F

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.4	Marketing	658.827 GAD-F (Browse shelf (Opens below))	2	Available		10443
Books	FIIB's Knowledge Centre 31.4	Marketing	658.827 GAD-F (Browse shelf (Opens below))	2	Available		9640

Previous			No cover image available No cover image available	No cover image available No cover image available				Next
Previous	658.827 COL Building brand experiences: A practical guide to retaining brand relevance	658.827 EDW-C Creating passion brands: Getting to the heart of branding	658.827 GAD-F 4-D branding: cracking the corporate code of the network economy	658.827 GAD-F 4-D branding: cracking the corporate code of the network economy	658.827 IND-B Beyond branding: How the new values of transparency and integrity are changing the World of brands	658.827 JON-B Behind powerful brands: From Strategy to campaign	658.827 JON-W What's in a brand?: Building brand equity through advertising	Next

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