Brand naamkaran for desi khari, English Marie segments: 9 steps to formulate a winning brand name for ethnic & foreign segments

By: Kapoor, JagdeepMaterial type: TextTextPublication details: New Delhi BPI (India) Pvt Ltd 2002Description: 104 pISBN: 9788176930994Subject(s): Brands; Branding; MarketingDDC classification: 658.827 KAP-B
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31.3 		Marketing 658.827 KAP-B (Browse shelf (Opens below)) 1 Available 9731

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