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The 22 irrefutable laws of advertising ( And when to violate them)

By: Newman, MichaelMaterial type: Text

TextPublication details: Singapore John Wiley 2004Description: xxvi, 242 pISBN: 9788126510047Subject(s): AdvertisingDDC classification: 659.1 NEW-T

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 34.5	Marketing	659.1 NEW-T (Browse shelf (Opens below))	2	Available		12934
Books	FIIB's Knowledge Centre 34.6	Marketing	659.1 NEW-T (Browse shelf (Opens below))	2	Available		9843

Previous	No cover image available No cover image available	No cover image available No cover image available				No cover image available No cover image available		Next
Previous	659.1 KLE-A Advertising procedure	659.1 KLE-A Adverting Procedure/	659.1 KRI-L Learnings of an advertising practitioner	659.1 NEW-T The 22 irrefutable laws of advertising ( And when to violate them)	659.1 PER-S Strategic advertising management	659.1 RIE-P Positioning: the battle for your mind	659.1 ROM How to advertise: what works, what dose't and why	Next

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