Convergence Marketing: Strategies for reaching the new hybrid consumer
Material type:
TextPublication details: New Jersey Prentice Hall 2002Description: xxviii,336 pISBN: 9780130650757Subject(s): Convergence Marketing; Marketing StrategyDDC classification: 658.802 WIN-C
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 29.1 | Marketing | 658.802 WIN-C (Browse shelf (Opens below)) | 2 | Available | 10450 | |
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Books
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FIIB's Knowledge Centre 29.1 | Marketing | 658.802 WIN-C (Browse shelf (Opens below)) | 2 | Available | 9846 |
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| 658.802 WAL-M Marketing Strategy: a decision focused approach | 658.802 WES-M Marketing plan workbook | 658.802 WIN-C Convergence Marketing: Strategies for reaching the new hybrid consumer | 658.802 WIN-C Convergence Marketing: Strategies for reaching the new hybrid consumer |
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