From brand vision to brand evaluation: Strategically building and sustaining brands

By: Chernatony, Lesile deMaterial type: TextTextPublication details: Oxford Butterworth-Heinemann 2003Description: 335 pISBN: 9780750646147Subject(s): Brands; Branding; MarketingDDC classification: 658.827 CHE-F
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Books Books FIIB's Knowledge Centre
31.4 		Marketing 658.827 CHE-F (Browse shelf (Opens below)) 1 Available 9860

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