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How to advertise: what works, what dose't and why

By: Roman, KennethContributor(s): Maas, JaneMaterial type: Text

TextPublication details: New Delhi Kogan Page 2004Edition: 3rd edDescription: xxi,218 pISBN: 9780749442330DDC classification: 659.1 ROM

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 34.6	Marketing	659.1 ROM (Browse shelf (Opens below))	1	Available		9953

Previous			No cover image available No cover image available					Next
Previous	659.1 NEW-T The 22 irrefutable laws of advertising ( And when to violate them)	659.1 PER-S Strategic advertising management	659.1 RIE-P Positioning: the battle for your mind	659.1 ROM How to advertise: what works, what dose't and why	659.1 STE-T Truth, lies and advertising: The Art of account planning	659.1 SUG-I Instant Advertising	659.1 SUT-A Advertising and the mind of the consumer: What works, what doesn't, and why	Next

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