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Living the brand: How to transform every member of your organization into a brand champion

By: Nicholas, IndMaterial type: Text

TextPublication details: London Kogan Page 2004Edition: 2nd edDescription: 219 pISBN: 9780749443160Subject(s): Brands; Branding; MarketingDDC classification: 658.827 IND-L

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.5	Marketing	658.827 IND-L (Browse shelf (Opens below))	1	Available		9959

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Previous	658.827 GEL-G Global brand strategy: Unlocking brand potential across countries, cultures & markets	658.827 HAI-B Brand royalty: How the World's top 100 brands thrive & survive	658.827 IND-B Beyond Branding: How the new values of transparency and integrity are changing the world of brands	658.827 IND-L Living the brand: How to transform every member of your organization into a brand champion	658.827 KAM-B Brand valuation: concepts and applications	658.827 KAP-B Brand Segmentation: Seven strategies for effective segmentaion	658.827 KAP-S Strategic brand management: Creating and sustaining brand equity long term	Next

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