Beyond Branding: How the new values of transparency and integrity are changing the world of brands
Material type: TextPublication details: London Kogan Page 2004Description: xviii,236 pISBN: 9780749442125Subject(s): Brands; Branding; MarketingDDC classification: 658.827 IND-BItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | FIIB's Knowledge Centre 31.5 | Marketing | 658.827 IND-B (Browse shelf (Opens below)) | 1 | Available | 10001 |
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