Cyberbranding: brand building in the digital economy
Material type:
TextPublication details: London Prentice Hall 2001Description: xiv,352 pISBN: 9780130897107Subject(s): Cyberbranding; Brand choice; electronic commerceDDC classification: 658.827 BRE-C
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 31.3 | Marketing | 658.827 BRE-C (Browse shelf (Opens below)) | 2 | Available | 10427 | |
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Books
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FIIB's Knowledge Centre 31.3 | Marketing | 658.827 BRE-C (Browse shelf (Opens below)) | 2 | Available | 10010 |
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| 658.827 ALS-E Eighteen immutable laws of corporate reputation | 658.827 BRE-C Cyberbranding: brand building in the digital economy | 658.827 BRE-C Cyberbranding: brand building in the digital economy | 658.827 CHI-P Product Policy and Brand Management: Text and Cases | 658.827 CHI-P Product Policy and Brand Management: Text and Cases | 658.827 CRA-U The ultimate book of business brands: Insights from the World's 50 greatest brands |
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