Big brands big trouble: Lessons learned the hard way
Material type:
TextPublication details: New Delhi John willey 2001Description: 223 pISBN: 9780471414322Subject(s): Brands; Branding; MarketingDDC classification: 658.827 TRO-B
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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FIIB's Knowledge Centre 31.3 | Marketing | 658.827 TRO-B (Browse shelf (Opens below)) | 2 | Available | 10429 | |
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Books
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FIIB's Knowledge Centre 31.3 | Marketing | 658.827 TRO-B (Browse shelf (Opens below)) | 2 | Available | 10045 |
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