Shopper, buyer and consumer behaviour: theory, marketing applications, and public policy implications
Material type: TextPublication details: New Delhi Dreamtech Press 2004Edition: 2nd edDescription: 598 pISBN: 8177223836Subject(s): Consumer behaviour; Consumer marketsDDC classification: 658.8342 LIN-SItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | FIIB's Knowledge Centre 32.4 | Marketing | 658.8342 LIN-S (Browse shelf (Opens below)) | 1 | Available | 10053 |
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