Advertising media planning: a brand management approach

By: Kelley, Larry DContributor(s): Jugenheimer, Donald WMaterial type: TextTextPublication details: New Delhi PHI 2004Description: vii,144 pDDC classification: 659.111 KEL
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Books Books FIIB's Knowledge Centre
659.111 KEL (Browse shelf (Opens below)) 1 Withdrawn 10074

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