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Making of a name: the inside story of the brand we buy

By: Rivkin, steveContributor(s): Sutherland, FraserMaterial type: Text

TextPublication details: New york Oxford University Press 2004Description: 275 pISBN: 9780195168723DDC classification: 658.827 RIV-M

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.5	Marketing	658.827 RIV-M (Browse shelf (Opens below))	2	Available		10846
Books	FIIB's Knowledge Centre 31.5	Marketing	658.827 RIV-M (Browse shelf (Opens below))	2	Available		10550

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Previous	658.827 POS-G Global brand integrity management: How to protect your product in Today's Competitive Environment	658.827 POS-G Global brand integrity management: How to protect your product in Today's Competitive Environment	658.827 RIV-M Making of a name: the inside story of the brand we buy	658.827 RIV-M Making of a name: the inside story of the brand we buy	658.827 SAR-S Strategic brand management for B2B markets: road map for organizational transformation	658.827 TUN Branded beauty: How marketing changed the way we look	658.827 TYB-K Kellogg on branding: The Marketing faculty of the Kellogg School of Management	Next

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