Customer century: Lesson from world class companies in integrated marketing and communications
Material type:
TextPublication details: New york Routledge 2000Description: 238 pISBN: 9780415921992Subject(s): Customer Relation- MarketingDDC classification: 658.812 GRO-C
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FIIB's Knowledge Centre 30.7 | Marketing | 658.812 GRO-C (Browse shelf (Opens below)) | 1 | Available | 10552 |
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| 658.812 GOD-R Relationship Marketing | 658.812 GOD-R Relationship Marketing | 658.812 GOD-R Relationship Marketing | 658.812 GRO-C Customer century: Lesson from world class companies in integrated marketing and communications | 658.812 HAR-R Rain making: attract new clients no matter what your field | 658.812 HAR-S Small customers big market: commercial banks in microfinance | 658.812 HBR Keeping customers |
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