Service marketing
Material type:
TextPublication details: Delhi Oxford 2004Description: 235 pISBN: 9780195667585Subject(s): Service marketingDDC classification: 658.809 APT-S
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FIIB's Knowledge Centre 29.4 | Marketing | 658.809 APT-S (Browse shelf (Opens below)) | 1 | Available | 10847 |
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| 658.802 AND-S Strategic marketing for non-profit organizations | 658.802 WIL-S Strategic marketing management: Planning, implementation and control | 658.809 APT-S Service marketing | 658.809 BAL-S Services marketing and management | 658.809 BAL-S Service marketing & management | 658.809 CHO-T Textbook of marketing of services: Indian Experience |
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