Brands and firebrands: insights from experts
Material type:
TextPublication details: Hyderabad ICFAI Press 2004Description: 166 pISBN: 8178811936Subject(s): Brand; Branding; MarketingDDC classification: 658.827 CHA-B
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FIIB's Knowledge Centre 31.4 | Marketing | 658.827 CHA-B (Browse shelf (Opens below)) | 1 | Available | 11087 |
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| 658.827 BER-H How cool brands stay hot: Branding to Generation Y | 658.827 BRA-P The philosophy of branding: great philosophers think brands | 658.827 CHA-B Brands and firebrands: insights from experts | 658.827 CHA-P Power brands: India's most powerful brands chosen by the consumer | 658.827 CHE-C Creating powerful brands | 658.827 CHE-F From brand vision to brand evaluation: Strategically building and sustaining brands |
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