Corporate reputation: the brand and the bottom line

By: Haywood, RogerMaterial type: TextTextPublication details: New Delhi Kogan Page 2006Edition: 3rd edDescription: 320 pISBN: 9780749446512Subject(s): Public relations; Corporate image; Organizational effectivenessDDC classification: 659.285 HAY-C
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Books Books FIIB's Knowledge Centre
34.6 		Marketing 659.285 HAY-C (Browse shelf (Opens below)) 1 Available 11105

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