Creating passion brands: Getting to the heart of branding

By: Edwards, HelenContributor(s): Day, DerekMaterial type: TextTextPublication details: Delhi Kogan Page 2006Description: 244 pISBN: 9780749445430Subject(s): Brands; Branding; MarketingDDC classification: 658.827 EDW-C
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Books Books FIIB's Knowledge Centre
31.4
Marketing 658.827 EDW-C (Browse shelf (Opens below)) 1 Available 11109

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