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Brand royalty: How the World's top 100 brands thrive & survive

By: Haig, MattMaterial type: Text

TextPublication details: Delhi Kogan Page 2005Description: 314 pISBN: 9780749444396Subject(s): Brand; Branding; Marketing; Brand name products-ManagementDDC classification: 658.827 HAI-B

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.5	Marketing	658.827 HAI-B (Browse shelf (Opens below))	1	Available		11172

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Previous	658.827 CHU-C Compendium of brand management	658.827 GEL-G Global brand strategy: Unlocking brand potential across countries, cultures & markets	658.827 GEL-G Global brand strategy: Unlocking brand potential across countries, cultures & markets	658.827 HAI-B Brand royalty: How the World's top 100 brands thrive & survive	658.827 IND-B Beyond Branding: How the new values of transparency and integrity are changing the world of brands	658.827 IND-L Living the brand: How to transform every member of your organization into a brand champion	658.827 KAM-B Brand valuation: concepts and applications	Next

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