Retailization: brand survival in the age of retailer power

By: Thomassen, LarsContributor(s): Lincoln, Keith; Aconis, AnthonyMaterial type: TextTextPublication details: Delhi Kogan Page 2006Description: 221 pISBN: 9780749449032Subject(s): Retail; Retailization; MarketingDDC classification: 658.87 THO-R
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33.5 		Marketing 658.87 THO-R (Browse shelf (Opens below)) 1 Available 11407

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