Consumer behaviour: Concepts, Applications and Cases
Material type:
TextPublication details: New Delhi Vikas Publishing House 2004Description: 351 pISBN: 9788125915324Subject(s): Consumer Markets-India; Consumer BehaviorDDC classification: 658.8342 RAJ-M
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 32.4 | Marketing | 658.8342 RAJ-M (Browse shelf (Opens below)) | 2 | Available | 13024 | |
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Books
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FIIB's Knowledge Centre 32.4 | Marketing | 658.8342 RAJ-M (Browse shelf (Opens below)) | 2 | Available | 11461 |
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| 658.8342 PAR-R Ride the change | 658.8342 PET-C Consumer Behavior and Marketing Strategy | 658.8342 PRA-T Theory of Consumer Behaviour | 658.8342 RAJ-M Consumer behaviour: Concepts, Applications and Cases | 658.8342 RAJ-M Consumer behaviour: Concepts, Applications and Cases | 658.8342 RIC-C Case studies in Consumer Behaviour | 658.8342 SAH-C Consumer Behaviour |
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