B2B brand management

By: Kotler, PhilipContributor(s): Pfoertsch, Waldemar; Michi, InesMaterial type: TextTextPublication details: Germany Springer 2006Description: 357 pISBN: 9783540253600Subject(s): B2B; Brand managementDDC classification: 658.827 KOT-B
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books FIIB's Knowledge Centre
28.7 		Marketing 658.827 KOT-B (Browse shelf (Opens below)) 1 Available 11580
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658.804 MUK-I Industrial marketing 658.804 REE-I Industrial Marketing: analysis planning and control 658.809 GHO-I Industrial Marketing 658.827 KOT-B B2B brand management

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