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Art and science of marketing: marketing for marketing managers

By: Dowling, Grahame RMaterial type: Text

TextPublication details: NewYork Oxford University Press 2004Description: 441 pISBN: 9780199269617Subject(s): MarketingDDC classification: 658.8 DOW-A

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 28.3	Marketing	658.8 DOW-A (Browse shelf (Opens below))	1	Available		11654

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Previous	No cover image available No cover image available					No cover image available No cover image available		Next
Previous	658.8 CHA-P Pharmaceutical marketing in India	658.8 CHA-S Six weeks to marketing excellence	658.8 CRI-S Simplicity Marketing: end brand complexity, clutter and confusion	658.8 DOW-A Art and science of marketing: marketing for marketing managers	658.8 GAM-M Marketing revolution: the radical new approach to transforming the business, the brand & the bottom line	658.8 HIN-F Field guide to marketing	658.8 HOR-G Grassroots marketing: getting noticed in a noisy world	Next

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