The ultimate book of business brands: Insights from the World's 50 greatest brands

By: Crainer, StuartContributor(s): Dearlove, DesMaterial type: TextTextPublication details: Oxford Capstone 2003Description: 216 pISBN: 9781841124391Subject(s): Brands; Branding; MarketingDDC classification: 658.827 CRA-U
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Marketing 658.827 CRA-U (Browse shelf (Opens below)) 1 Available 11700

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