Services, marketing and management
Material type:
TextPublication details: Delhi Response Books 2006Description: 215 pISBN: 9788178293349Subject(s): Marketing management; Service MarketingDDC classification: 658.809 GIL-S
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FIIB's Knowledge Centre 29.4 | Marketing | 658.809 GIL-S (Browse shelf (Opens below)) | 1 | Available | 11809 |
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| 658.809 CHO-T Textbook of marketing of services: the indian experience | 658.809 FIT-S Service Management: Operation, Strategy, information technology | 658.809 FIT-S Service Management: Operation, Strategy, information technology | 658.809 GIL-S Services, marketing and management | 658.809 GRO-S Service management and marketing: Customer management in services competition | 658.809 JHA-H Hotel marketing | 658.809 JHA-S Service marketing |
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