Kellogg on branding: The Marketing faculty of the Kellogg School of Management

By: Tybont, Alice MContributor(s): Calkin, Jim; Kotler, PhilipMaterial type: TextTextPublication details: Delhi Wiley Publication 2006Description: 334 pISBN: 9788126510276Subject(s): Branding; Brands; MarketingDDC classification: 658.827 TYB-K
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31.5 		Marketing 658.827 TYB-K (Browse shelf (Opens below)) 1 Available 12252

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