Service marketing: concepts,strategies and cases

By: Hoffman, K. DouglasContributor(s): Bateson, John E.GMaterial type: TextTextPublication details: Delhi Thomson Publication 2007Edition: 3 edDescription: 588 pISBN: 9788131503270Subject(s): Service marketingDDC classification: 658.809 HOF-S
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Books Books FIIB's Knowledge Centre
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Marketing 658.809 HOF-S (Browse shelf (Opens below)) 1 Available 12274

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