Marketing in the public sector: a roadmap for improved performance
Material type:
TextPublication details: Delhi Pearson education 2007Description: 332 pISBN: 9788131709580Subject(s): MarketingDDC classification: 658.809 KOT-M
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 29.6 | Marketing | 658.809 KOT-M (Browse shelf (Opens below)) | 1 | Available | 12336 |
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| 658.809 JAU-R Readings in services management | 658.809 JOS-M Management of services | 658.809 KAN-S Service management: the new paradigm in hospitality | 658.809 KOT-M Marketing in the public sector: a roadmap for improved performance | 658.809 MAR Marketing information products & services: a primer for librarians and information professional | 658.809 MAR Marketing of services: concepts & application | 658.809 MUD-S Services marketing management |
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