Brand management: financial perspectives
Material type:
TextPublication details: Hyderabad ICFAI university press 2007Description: 217 pISBN: 9788131406274Subject(s): Brand Management; Branding; MarketingDDC classification: 658.827 RAY-B
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FIIB's Knowledge Centre 31.1 | Marketing | 658.827 RAY-B (Browse shelf (Opens below)) | 1 | Available | 12398 |
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| 658.827 KEL-S Strategic Brand Management | 658.827 KEL-S Strategic brand management: building, measuring, and managing brand equity | 658.827 MOO-B Brand Management: The Indian context | 658.827 RAY-B Brand management: financial perspectives | 658.827 SHA-B Brand management | 658.827 VER-B Brand management: Text and cases | 658.827 VER-B Brand management: Text and cases |
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