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Advertising and promotion: an IMC approach

By: Shimp, Terence AMaterial type: Text

TextPublication details: Delhi Cengage Learning 2007Description: 650 pISBN: 9788131503881Subject(s): AdvertisingDDC classification: 659.1 SHI-A

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Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	FIIB's Knowledge Centre 34.2	Marketing	659.1 SHI-A (Browse shelf (Opens below))	5	Available	14006
Books	FIIB's Knowledge Centre 34.2	Marketing	659.1 SHI-A (Browse shelf (Opens below))	5	Available	12599
Books	FIIB's Knowledge Centre 34.2	Marketing	659.1 SHI-A (Browse shelf (Opens below))	5	Available	12600
Books	FIIB's Knowledge Centre 34.2	Marketing	659.1 SHI-A (Browse shelf (Opens below))	5	Available	12508
Books	FIIB's Knowledge Centre 34.2	Marketing	659.1 SHI-A (Browse shelf (Opens below))	5	Available	12509

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Previous	659.1 SHI-A Advertising and promotion: an IMC approach	659.1 SHI-A Advertising and promotion: an IMC approach	659.1 SHI-A Advertising and promotion: an IMC approach	659.1 SHI-A Advertising and promotion: an IMC approach	659.1 SHI-A Advertising and promotion: an IMC approach	659.1 SHI-A Advertising promotion and other aspects of integrated marketing communication	659.1 SHI-A Advertising promotion and other aspects of integrated marketing communication

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