Private label strategy

By: Kumar, NirmalyaContributor(s): Steenkamp, J B E MMaterial type: TextTextPublication details: Boston H B S Press 2007Description: 270 pISBN: 9781422101674Subject(s): BrandDDC classification: 658.827 KUM-P
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Books Books FIIB's Knowledge Centre
31.3 		Marketing 658.827 KUM-P (Browse shelf (Opens below)) 1 Available 12756

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