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Essentials of modern marketing: including marketing in india

By: Banerjee, MrityunjoyMaterial type: Text

TextPublication details: New Delhi Oxford & IBH 1995Edition: 3rd edDescription: 493p pISBN: 8120409469Subject(s): Modern MarketingDDC classification: 658.8 BAN-E

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre		658.8 BAN-E (Browse shelf (Opens below))	2	Available		2724
Books	FIIB's Knowledge Centre 28.5	Marketing	658.8 BAN-E (Browse shelf (Opens below))	2	Available		760

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Previous	658.8 BAK-N New consumer marketing: managing a living demand system	658.8 BAL Case studies in marketing	658.8 BAN-E Essentials of modern marketing: including marketing in india	658.8 BAN-E Essentials of modern marketing: including marketing in india	658.8 BEN Marketing in India: the failure of theory to reconcile with practice	658.8 BEN Secrets of power marketing	658.8 BES-M Market-based management: structuring for growing customer value and profitability	Next

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