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Beyond branding: How the new values of transparency and integrity are changing the World of brands

By: Ind, NicholasMaterial type: Text

TextPublication details: Delhi Kogan Page 2008Description: 236 pISBN: 9780749442125Subject(s): Branding; Brands; MarketingDDC classification: 658.827 IND-B

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.4	Marketing	658.827 IND-B (Browse shelf (Opens below))	1	Available		12988

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Previous		No cover image available No cover image available	No cover image available No cover image available					Next
Previous	658.827 EDW-C Creating passion brands: Getting to the heart of branding	658.827 GAD-F 4-D branding: cracking the corporate code of the network economy	658.827 GAD-F 4-D branding: cracking the corporate code of the network economy	658.827 IND-B Beyond branding: How the new values of transparency and integrity are changing the World of brands	658.827 JON-B Behind powerful brands: From Strategy to campaign	658.827 JON-W What's in a brand?: Building brand equity through advertising	658.827 KOE-B Brand New: How Entrepreneurs earned consumers' trust from Wedgwood to Dell	Next

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