Marketing metaphoria: what deep metaphors reveal about the minds of consumers

By: Zaltman, GeraldContributor(s): Zaltman, Lindsay HMaterial type: TextTextPublication details: Boston HBS Press 2008Description: 230 pISBN: 9781422121153Subject(s): Marketing; ConsumerDDC classification: 658.8342 ZAL-M
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32.5 		Marketing 658.8342 ZAL-M (Browse shelf (Opens below)) 1 Available 13200

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