Breaking into new markets: emerging lessons for export diversification

By: Newfarmer, RichardContributor(s): Shaw, Willian; Walkenhorst, PeterMaterial type: TextTextPublication details: Washington, D C World Bank 2009Description: 265 pISBN: 9780821376379Subject(s): Export Diversification; Export marketing; International Business enterprises; International marketingDDC classification: 658.848 NEW-B
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Marketing 658.848 NEW-B (Browse shelf (Opens below)) 1 Available 13471

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