Service marketing: integrating customer focus across the firm

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo; Gremler, Dwayne D; Pandit, AjayMaterial type: TextTextPublication details: New Delhi Tata Mc-Graw Hill 2012Edition: 5 edDescription: 763 pISBN: 9780070700994Subject(s): Service MarketingDDC classification: 658.809 ZEI-S
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Books Books FIIB's Knowledge Centre
29.3
Marketing 658.809 ZEI-S (Browse shelf (Opens below)) 8 Available 13922
Books Books FIIB's Knowledge Centre
29.3
Marketing 658.809 ZEI-S (Browse shelf (Opens below)) 8 Available 14828
Books Books FIIB's Knowledge Centre
29.3
Marketing 658.809 ZEI-S (Browse shelf (Opens below)) 8 Available 16452
Books Books FIIB's Knowledge Centre
29.3
Marketing 658.809 ZEI-S (Browse shelf (Opens below)) 8 Available 16799
Books Books FIIB's Knowledge Centre
29.3
Marketing 658.809 ZEI-S (Browse shelf (Opens below)) 8 Available 16974
Books Books FIIB's Knowledge Centre
29.3
Marketing 658.809 ZEI-S (Browse shelf (Opens below)) 8 Available 16798
Books Books FIIB's Knowledge Centre
29.3
Marketing 658.809 ZEI-S (Browse shelf (Opens below)) 8 Available 16800
Books Books FIIB's Knowledge Centre
29.3
Marketing 658.809 ZEI-S (Browse shelf (Opens below)) 8 Available 16801

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