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Marketing of services

By: Hoffman, Douglas KContributor(s): Bateson, John E.GMaterial type: Text

TextPublication details: Delhi Cengage Learning 2006Description: 424 pISBN: 9788131505311Subject(s): Service marketingDDC classification: 658.809 HOF-M

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 29.5	Marketing	658.809 HOF-M (Browse shelf (Opens below))	1	Available		14013

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Previous	658.809 BHA-S Service marketing: concept planning and implementation	658.809 BHA-S Service marketing: concept planning and implementation	658.809 CLO-S Services marketing: operation, management and strategy	658.809 HOF-M Marketing of services	658.809 HOF-S Service Marketing: concepts, strategies and cases	658.809 HOF-S Service marketing: concepts,strategies and cases	658.809 HOF-S Service marketing: concepts strategies and cases	Next

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