Marketing 3.0: from products to customers to the human spirit

By: Kotler, PhilipContributor(s): Kartajaya, Hermawan; Setiawan, IwanMaterial type: TextTextPublication details: Delhi Times Group 2010Description: 188 pISBN: 9788126526192Subject(s): MarketingDDC classification: 658.8 KOT-M
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