Tata: the evolution of a corporate brand/ Morgen Witzel. Foreword by Ram Charan
Material type: TextPublication details: Delhi Penguin 2010Description: 222 pSubject(s): Tata Group | Branding (Marketing)DDC classification: 659.2 WIT-TItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | FIIB's Knowledge Centre Rack 1.7 | Biographies, Autobiographies, Memories & Company History | 659.2 WIT-T (Browse shelf (Opens below)) | 2 | Available | 14555 | |
Books | FIIB's Knowledge Centre | 658.827 WIT (Browse shelf (Opens below)) | 2 | Available | 15451 |
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