Tata: the evolution of a corporate brand/ Morgen Witzel. Foreword by Ram Charan

By: Witzel, MorgenMaterial type: TextTextPublication details: Delhi Penguin 2010Description: 222 pSubject(s): Tata Group | Branding (Marketing)DDC classification: 659.2 WIT-T
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Books Books FIIB's Knowledge Centre
Rack 1.7
Biographies, Autobiographies, Memories & Company History 659.2 WIT-T (Browse shelf (Opens below)) 2 Available 14555
Books Books FIIB's Knowledge Centre
658.827 WIT (Browse shelf (Opens below)) 2 Available 15451

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