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Framework for marketing management

By: Kotler, PhilipContributor(s): Keller, Kevin LaneMaterial type: Text

TextPublication details: Delhi Pearson education 2007Edition: 3 edDescription: 382 pISBN: 9788131759370Subject(s): Marketing managementDDC classification: 658.8 KOT-F

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 27.3	Marketing	658.8 KOT-F (Browse shelf (Opens below))	2	Available		15107
Books	FIIB's Knowledge Centre 28.3	Marketing	658.8 KOT-F (Browse shelf (Opens below))	2	Available		15018

Browsing FIIB's Knowledge Centre shelves, Shelving location: 28.3, Collection: Marketing Close shelf browser (Hides shelf browser)

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Previous	658.8 INC-M Marketing opportunities in Japan	658.8 JEF-V Valuable content Marketing: how quality content is key to business success	658.8 KIR-H How markets work: disequilibrium, entrepreneurship and discovery	658.8 KOT-F Framework for marketing management	658.8 KOT-K Kotler on marketing: how to create, win, and dominate markets	658.8 KUM-A Application exercises in marketing: the indain context	658.8 MOR-W Winning in high-tech markets: the role of general management: how Motorola, Corning and General Electric have built global leadership through technology	Next

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