Experiential marketing: a practical guide to interactive brand experiences
Material type:
TextPublication details: Delhi Kogan Page 2009Description: 264 pISBN: 9780749457167Subject(s): Marketing; Brand experiencesDDC classification: 658.827 SMI-E
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 27.7 | Marketing | 658.827 SMI-E (Browse shelf (Opens below)) | 1 | Available | 15379 |
Browsing FIIB's Knowledge Centre shelves, Shelving location: 27.7, Collection: Marketing Close shelf browser (Hides shelf browser)
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| 658.8 VER-M Marketing | 658.8 ZIK-M Marketing: Creating and keeping customers in an e-commerce world | 658.80954 NEW New age marketing: emerging realities | 658.827 SMI-E Experiential marketing: a practical guide to interactive brand experiences |
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