Brand rejuvenation: How to protect, strengthen & add value to your brand to prevent it from ageing

By: Lehu, Jean MarcMaterial type: TextTextPublication details: Delhi Kogan Page 2006Description: 252 pISBN: 9780749448950Subject(s): Product Management; Product life cycle; Branding; MarketingDDC classification: 658.827 LEH-B
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Books Books FIIB's Knowledge Centre
31.3 		Marketing 658.827 LEH-B (Browse shelf (Opens below)) 1 Available 15384

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