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New strategic brand management: Creating and sustaining brand equity long term

By: Kapferer, J NMaterial type: Text

TextPublication details: Delhi Kogan Page 2011Edition: 4 edDescription: 560 pISBN: 9788175544406Subject(s): Brand managementDDC classification: 658.827 KAP-N

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.2	Marketing	658.827 KAP-N (Browse shelf (Opens below))	1	Available		15487

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Previous	658.827 GUP-B Brand positioning: Strategic for competitive advantage	658.827 GUP-B Brand positioning: Strategic for competitive advantage	658.827 GUP-B Brand positioning: Strategic for competitive advantage	658.827 KAP-N New strategic brand management: Creating and sustaining brand equity long term	658.827 KAP-N New strategic brand management: Advanced insights and strategic thinking	658.827 KAP-N New strategic brand management: Advanced insights and strategic thinking	658.827 KAP-N New strategic brand management: Advanced insights and strategic thinking	Next

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