Behind powerful brands: From Strategy to campaign

By: Jones, John PhilipMaterial type: TextTextPublication details: New Delhi Tata Mc Graw Hill Education Pvt. Ltd. 2000Description: 322 pISBN: 9780074636640Subject(s): Brands; Branding; MarketingDDC classification: 658.827 JON-B
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31.4 		Marketing 658.827 JON-B (Browse shelf (Opens below)) 1 Available 15682

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