Ambush marketing: game with a game

By: Scaria, Arul GeorgeMaterial type: TextTextPublication details: Delhi Oxford University Press 2008Description: 217 pISBN: 9780195693072Subject(s): MarketingDDC classification: 658.8 SCA-A
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28.4 		Marketing 658.8 SCA-A (Browse shelf (Opens below)) 1 Available 15685

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