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Strategic marketing management: Text and Cases

By: Mathur, U.CMaterial type: Text

TextPublication details: New Delhi Macmillan India Ltd 2008Description: 506 pISBN: 9781403931009Subject(s): Strategic MarketingDDC classification: 658.802 MAT-S

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 29.2	Marketing	658.802 MAT-S (Browse shelf (Opens below))	1	Available		15720

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Previous	658.802 CRA-S Strategic Marketing	658.802 KER-S Strategic marketing problems: Cases and comments	658.802 KIM-B Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant	658.802 MAT-S Strategic marketing management: Text and Cases	658.809 LOV-S Service marketing: People, technology Strategy	658.809 LOV-S Service marketing: People, technology Strategy	658.809 LOV-S Service marketing: People, technology Strategy	Next

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