Branding: Concepts and process

By: Pati, DebasisMaterial type: TextTextPublication details: Delhi Macmillan 2002Description: 212 pISBN: 0333937155Subject(s): Branding; Brands; MarketingDDC classification: 658.827 PAT-B
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Marketing 658.827 PAT-B (Browse shelf (Opens below)) 1 Available 15765

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